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All human behavior is governed by what makes one FEEL important. What type of influence could you have if you knew what made someone feel important? What drives people to do what they do? What gives someone the courage to beat unbeatable odds? I-ology is an international documentary set out to discover what governs all human behaviour. Take a journey to find out what makes you feel important. Documentary available in English, French and German. Also available: 12 episodes (30 minutes each) focusing on individual moving and inspiring stories.